---
title: Basis Webinar Sign Up
description: "Join us for the latest installment of our webinar series, Advertising Through Uncertainty: How Marketers Can Navigate Economic Instability, as we partner with Basis Technologies to help your business navigate the uncertainty of economic instability. You may not be able to predict the future, but you can ensure your marketing strategy is prepared for whatever lies ahead."
---

[![Essex Property Trust](https://resources.bayshoresolutions.com/hubfs/raw_assets/public/Spinutech_June2021/images/spinutech-logo-2021.png "Essex Property Trust")](https://www.spinutech.com/)

# Advertising Through Uncertainty

 June 27, 2023 at 12PM CT

## **Register Now**

## **Attending is Free**

Join us for the latest installment of our webinar series, Advertising Through Uncertainty, as we partner with [Basis Technologies](https://basis.com/) to help your business navigate the uncertainty of economic instability. You may not be able to predict the future, but you can ensure your marketing strategy is prepared for whatever lies ahead.

- Complete the form
- Receive an email with an invite to the webinar
- Then we'll see you there!

## You Can't Avoid the Challenges of Economic Uncertainty

Economic instability can feel like storm clouds gathering on the horizon. Consumers and brands alike hunker down, bracing themselves for a storm that may or may not even arrive. Consumers scrutinize their discretionary spending, putting a hold on major purchases and searching for savings on the essentials. Brands will similarly tighten their belts with a renewed focus on ensuring that each marketing dollar delivers the maximum return on investment.

But instead of waiting out the storm, you can chart a path through it.

In this webinar, we’ll talk about the compounding challenges that economic uncertainty creates for brands and consumers and share our strategic roadmap for how to overcome them.

Here is a preview of what you can expect to learn:

1. How economic instability alters consumer behaviors
2. Why the path to purchase should guide your brand strategy
3. Four mistakes that stunt growth during economic uncertainty
4. The importance of balancing reliable and experimental tactics

[SAVE MY SEAT](https://info.spinutech.com/basis-webinar-signup?hsLang=en#register)

## Meet Our Presenters

![Kaitlin Headshot](https://info.spinutech.com/hs-fs/hubfs/Kaitlin%20Headshot.png?width=200&height=200&name=Kaitlin%20Headshot.png "Kaitlin Headshot")

## Kaitlin O'Brien

Media Innovations & Technology Manager

Basis Technologies

![Matt Headshot](https://info.spinutech.com/hs-fs/hubfs/Matt%20Headshot.png?width=200&height=200&name=Matt%20Headshot.png "Matt Headshot")

## Matt Mackay

Sr. Programmatic Media Strategist

Spinutech

[SAVE MY SEAT](https://info.spinutech.com/basis-webinar-signup?hsLang=en#register)

# Can't wait until the webinar? Let's talk today!

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