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Join us for the latest installment of our webinar series, Advertising Through Uncertainty, as we partner with Basis Technologies to help your business navigate the uncertainty of economic instability. You may not be able to predict the future, but you can ensure your marketing strategy is prepared for whatever lies ahead.
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You Can't Avoid the Challenges of Economic Uncertainty
Economic instability can feel like storm clouds gathering on the horizon. Consumers and brands alike hunker down, bracing themselves for a storm that may or may not even arrive. Consumers scrutinize their discretionary spending, putting a hold on major purchases and searching for savings on the essentials. Brands will similarly tighten their belts with a renewed focus on ensuring that each marketing dollar delivers the maximum return on investment.
But instead of waiting out the storm, you can chart a path through it.
In this webinar, we’ll talk about the compounding challenges that economic uncertainty creates for brands and consumers and share our strategic roadmap for how to overcome them.
Here is a preview of what you can expect to learn:
- How economic instability alters consumer behaviors
- Why the path to purchase should guide your brand strategy
- Four mistakes that stunt growth during economic uncertainty
- The importance of balancing reliable and experimental tactics
Meet Our Presenters
Kaitlin O'Brien
Media Innovations & Technology Manager
Basis Technologies
Matt Mackay
Sr. Programmatic Media Strategist
Spinutech