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Join us for the latest installment of our digital marketing trends webinar series, Navigating GA4 & The Future of Conversion Tracking, and learn more about how you can leverage Google Analytics 4 and Google Enhanced Conversions to support your digital marketing efforts.
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Sr. Web Analyst
Web Analytics Team Lead
Welcome to the Future of Google Ads & Analytics
There have been updates to Google Analytics before, but none like this: As of July 1, 2023, Universal Analytics will sunset, replaced by Google Analytics 4 (GA4). If you’re not already positioning yourself to get the most out of the transition, every day that passes is a missed opportunity. The same could be said if you’re not already taking advantage of Google’s Enhanced Conversions, introduced to help optimize paid media efforts in Google Ads.
Fortunately, our strategists are already ahead of the curve — and willing to share what they know.
Here is a quick preview of what we’ll be covering in our webinar:
Everything you need to know about GA4
Insights we’ve learned from our own experiences with GA4
What are Google Enhanced Conversions?
Why Enhanced Conversions are critical in a cookie-free future